Doing business on the Internet : opportunities and pitfalls / Fay Sudweeks and Celia T. Romm (eds.).

Format:

Book

Contributor:

Sudweeks, Fay.

Romm-Livermore, Celia, 1954-

Elizabeth Kelsey Memorial Fund.

Series:

Computer supported cooperative work

Language:

English

Subjects (All):

Electronic commerce.

Electronic commerce--Case studies.

Small business--Computer networks.

Small business.

Genre:

Case studies.

Physical Description:

vi, 289 pages : illustrations ; 24 cm.

Place of Publication:

London ; New York : Springer, [1999]

Summary:

The Internet is currently the fastest-growing and most widely-used technology for doing business electronically. Yet, despite its obvious advantages, it is clear that it is fraught with problems: customers are reluctant to use it for purchasing products; surfing is time-consuming and costly; and users are rapidly becoming disillusioned with its failure to fulfill early promises. In an invaluable follow-up to "Doing Business Electronically," Doing Business on the Internet provides a collection of readings which look objectively at what Internet commerce can offer both the consumer and the provider. Primarily of interest to researchers and students in areas such as electronic commerce, business strategy, management of information systems, project management and organisational change, it will also be of interest to corporate managers involved with developing their company's Internet-based strategies and to anyone interested in how to buy or sell on the Internet.

Notes:

Includes bibliographical references (pages [259]-278) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Elizabeth Kelsey Memorial Fund.

From the parents and sisters of Elizabeth Kelsey, WG'97, in her memory; 1999/2000

ISBN:

1852330309

OCLC:

41039896