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A prism on globalization : corporate responses to the dollar / Subramanian Rangan and Robert Z. Lawrence.
Lippincott Library HD62.4 .R36 1999
Available
- Format:
- Book
- Author/Creator:
- Rangan, Subramanian.
- Language:
- English
- Subjects (All):
- International business enterprises--Management.
- International business enterprises.
- International business enterprises--United States--Management.
- Dollar, American.
- Foreign exchange rates--United States.
- Foreign exchange rates.
- Management.
- United States.
- International economic integration.
- Physical Description:
- ix, 198 pages : illustrations ; 24 cm
- Place of Publication:
- Washington, D.C. : Brookings Institution Press, 1999.
- Summary:
- The unprecedented shifts in the U.S. dollar's exchange rate that started during the late 1970s and continued through the 1980s provide an ideal opportunity to explore how the global economy works and the role that multinational enterprises (MNEs) play in the phenomenon of globalization. In this book, Subramanian Rangan and Robert Z. Lawrence examine the international pricing, sourcing, and trade responses of MNEs to shifts in the dollar. Based upon the micro patterns they observe in MNE behavior, the authors suggest explanations for some puzzling macro patterns evident in our international economy. They conclude that the global integration of markets remains incomplete due to informational and other important discontinuities, and they refute stereotypes which portray multinational firms as either footloose or inflexible. Policy implications for exchange rates, trade, and foreign direct investment are also discussed.
- Contents:
- 1 A Borderless World and Nationless Firms? 1
- 2 Pricing Responses of U.S. Multinationals 23
- 3 Sourcing Responses of U.S. Multinationals 49
- 4 Trade Responses of U.S. Multinationals 93
- A Illustrative Models of International Pricing 123
- B Case Studies of Responses to the Dollar at Three U.S. Firms 143.
- Notes:
- Includes bibliographical references (pages 171-191) and index.
- ISBN:
- 0815773609
- 0815773595
- OCLC:
- 41337972
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