Microsoft first generation : the success secrets of the visionaries who launched a technology empire / Cheryl D. Tsang.

Format:

Book

Author/Creator:

Tsang, Cheryl D., 1947-

Language:

English

Subjects (All):

Microsoft Corporation--History.

Microsoft Corporation.

History.

Businessmen--United States--Biography.

Businessmen.

United States.

Computer software industry--United States--History.

Computer software industry.

Genre:

Biographies.

Physical Description:

xvii, 253 pages, 8 unnumbered pages of plates : illustrations ; 24 cm

Other Title:

Microsoft 1st generation

Place of Publication:

New York : J. Wiley, [2000]

Summary:

What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism, including General Electric and IBM, and has achieved a market value estimated at nearly $500 billion. How did Microsoft achieve all of this in so short a time? What was the true nature of the Microsoft environment in the beginning, and what are the secrets behind its triumph?

Find the answers here. With Microsoft First Generation, Cheryl Tsang skillfully renders recent history in bold, colorful strokes, highlighting each of the specific business qualities and entrepreneurial traits that turned Microsoft's dreams into reality. Meet the early builders of Microsoft, and step inside the famous culture of loyalty, the storied "maniacal work ethic," and the hardcore world of reckless risk-taking that remains so integral to the computer giant's matchless and ongoing success.

Contents:

1 "The Mathematician," 1977-1993 / Bob O'Rear 1

2 "The Force," 1982-1992 / Scott Oki 23

3 "The Dilettante," 1981-1994 / Richard Brodie 47

4 "The Author," 1980-1997 / Russell Borland 69

5 "The Professor," 1983-1994 / Neil Evans 87

6 "The CPA," 1983-1993 / Dave Neir 113

7 "The Independent," 1984-1990 / Ida Cole 131

8 "Min," 1985-1992 / Min Yee 149

9 "The Techie," 1986-1990 / Ron Harding 179

10 "The Diplomat," 1987-1997 / Paul Sribhibhadh 195

11 "The Musician," 1986-1994 / Russell Steele 213

12 "The Athlete," 1988-1996 / Trish Millines Dziko 227.

Notes:

Includes index.

ISBN:

0471332062

OCLC:

41165343