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High stakes, no prisoners : a winner's tale of greed and glory in the Internet wars / Charles H. Ferguson.

Lippincott Library HD9696.2.U63 C354 1999
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Format:
Book
Author/Creator:
Ferguson, Charles H.
Language:
English
Subjects (All):
Computer industry--California--Santa Clara County.
Computer industry.
High technology industries--California--Santa Clara County.
High technology industries.
Entrepreneurship--United States--Case studies.
Entrepreneurship.
Wealth.
United States.
California--Santa Clara County.
Wealth--California--Santa Clara County.
Genre:
Case studies.
Physical Description:
viii, 392 pages ; 24 cm
Other Title:
High st@kes, no prisoners.
Place of Publication:
New York : Times Business, 1999.
Summary:
High Stakes, No Prisoners is a sharp, brilliant insider's account of the way Silicon Valley really works: the sharks, powerful incumbents, and old-boy networks who play hardball all the time and the geniuses who make the products that have changed the world.
Charles Ferguson started Vermeer Technologies and turned his very cool, very big idea into FrontPage, the first software product for creating and managing a website. A mere twenty months after starting the company, he sold it to Microsoft for $133 million, making a fortune for himself and his associates. FrontPage now has millions of users and is bundled with Microsoft Office. But getting there wasn't always fun.
High Stakes, No Prisoners is the book about the Valley and reflects Ferguson's unique experience not only as a successful entrepreneur but also as a policy analyst, computer industry consultant, and academic.
Contents:
Chapter 1 Starting the Company 16
Chapter 2 The Internet Awakens as the Giants Sleep, 1990-94: The Invention of the Web and Mosaic, Netscape's First Browser, Vermeer Gets a Strategy, and Much, Much More 41
Chapter 3 First-Round Funding 69
Chapter 4 Vermeer, Fall 1994-Summer 1995: Making a Beautiful Machine and Preparing lt for War 102
Chapter 5 The Industry, January-August 1995: Netscape Lights lts Roman Candle, Bill Gates Wakes Up, and AOL Rolls with the Punch 135
Chapter 6 Wins and Losses; or, No More Mr. Nice Guy 158
Chapter 7 Wins and Losses, Continued; or, Things Get Really Complicated 194
Chapter 8 The Making of a Deal 229
Chapter 9 Speaking Ill of the Dead: A Strategic Analysis of Netscape's Failure and the Future of Internet Software 266
Chapter 10 The Microsoft Question 295
Chapter 11 The Future, and Some Large Questions 330.
Notes:
Includes bibliographical references and index.
ISBN:
0812931432 :
OCLC:
41439746

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