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ThinkPad : a different shade of blue / Deborah A. Dell, J. Gerry Purdy.
Lippincott Library HD9696.C64 I4868 2000
Available
- Format:
- Book
- Author/Creator:
- Dell, Deborah A.
- Language:
- English
- Subjects (All):
- International Business Machines Corporation.
- Laptop computers--Marketing.
- Laptop computers.
- New products.
- Brand name products.
- Marketing.
- Physical Description:
- xxv, 502 pages : illustrations ; 24 cm
- Place of Publication:
- Indianapolis, Ind. : Sams, [2000]
- Summary:
- ThinkPad: A Different Shade of Blue tells the exciting inside story of the creation of one of the most successful brands in history. Through interviews with the ThinkPad team. IBM executives. and key industry leaders. you will get a rare look at the inner workings of an IBM brand team.
- Contents:
- Part I The 1980s: A Decade of Learning 1
- The Defining Moment 3
- 1 The IBM PC: Teaching the Elephant to Dance 7
- 2 Compaq: Pie House Luggables 19
- 3 The IBM PC Company: From a Small Acorn 29
- 4 IBM's Losing Streak 37
- 5 Zenith and NEC: Early Portable Innovators 49
- 6 IBM Gets the Message 55
- Part II 1990-1992: The Time of Change 73
- 7 Birth of the Notebook Computer 75
- 8 The ThinkPad Before ThinkPad 91
- 9 IBM Gets Serious 119
- 10 Jim Bartlett: Improving the Bench 129
- 11 Bruce Claflin: Mobile's Change Agent 139
- 12 Building a Winning Team 153
- 13 IBM ThinkPad 700C: In the Game 163
- 14 Developing the Brand 189
- 15 Unveiling a Masterpiece 201
- 16 Influencing the Influencers 211
- Part III 1993-1995: The Brand Emerges 225
- 17 Errors in Judgment 227
- 18 Building the Brand 243
- 19 Entrenching Success 257
- 20 In Transition 269
- 21 Joe Formichelli: Back to Basics 279
- 22 Butterfly: A Hit That Missed 307
- 23 Per Larsen: Consummate Marketeer 331
- 24 Paying for the Journey 343
- 25 IBM: I've Been Moved (to Raleigh) 353
- 26 The Employees: ThinkPad's Backbone 369
- Part IV 1996 and Beyond: The Brand Reigns 379
- 27 Steve Ward: Operations Master 381
- 28 ThinkPad After ThinkPad 401
- 29 The IBM ThinkPad iSeries 421
- 30 The Journey Continues 431
- The Authors' Final Insights 449
- A Where Are They Now? 467
- B ThinkPad Timeline 475
- C PC Timeline 481.
- Notes:
- Includes bibliographical references (pages [493]-496) and index.
- ISBN:
- 0672317567
- OCLC:
- 44933002
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