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Commercial television and European children : an international research digest / edited by Scott Ward, Tom Robertson, Ray Brown.

Van Pelt Library HQ784.T4 C66 1986
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Format:
Book
Contributor:
Ward, Scott, 1942-
Robertson, Tom, 1942-
Brown, Ray, 1941-
Lauder Institute (Wharton School)
European Association of Advertising Agencies. Children's Committee.
Language:
English
Subjects (All):
Television and children--Europe--Congresses.
Television and children.
Europe.
Television advertising and children--Europe--Congresses.
Television advertising and children.
Genre:
Conference papers and proceedings.
Physical Description:
vi, 243 pages : illustrations ; 23 cm
Place of Publication:
Aldershot, Hants, England ; Brookfield, Vt., U.S.A. : Gower, [1986]
Notes:
Proceedings of a conference entitled, "International Perspectives on Television Advertising and Children," held in Provence, France, July 1-3, 1984, sponsored by the Lauder Institute of the Wharton Business School and the Children's Committee of the European Advertising Agencies Association.
Includes bibliographies.
ISBN:
0566050730 :
OCLC:
12664313

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