Color : the secret influence / Dr. Kenneth R. Fehrman, Cherie Fehrman.

Format:

Book

Author/Creator:

Fehrman, Kenneth.

Contributor:

Fehrman, Cherie, 1945-

Language:

English

Subjects (All):

Color.

Physical Description:

v, 233 pages, 16 pages of plates : color illustrations ; 26 cm

Place of Publication:

Upper Saddle River, N.J. : Prentice Hall, [2000]

Summary:

This accessible book presents color and light in an integrated way, incorporating not only the basics of color harmony and usage, but also providing information on the vast and often hidden ways in which color affects our everyday lives. It explores the many ways in which color and light affect us--including our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences--basing all coverage upon well controlled, scientific studies which dispel the misinformation about color which has become commonplace. Also discussed is the marked influence that color selections--as made by interior designers, fashion designers, product designers, graphic designers, etc.--have on the general population. For interior designers, fashion designers, product designers, graphic designers, and any other professionals that work with color.

Contents:

1 The Color Connection 1

2 Color: Pigment and Light 17

3 Color Myths and Biases 45

4 Color and Health 57

5 Color and Psychology 75

6 Color in Interiors 97

7 Color in Architecture and Landscape Design 123

8 Color in Advertising and Marketing 141

9 Color in Fashion and Textile Design 159

10 Color in Culture and Society 181

11 Color Order Systems 199

12 Color: Pushing the Envelope 213.

Notes:

Includes bibliographical references and index.

ISBN:

0137799683

OCLC:

42678915