Consumer boycotts : effecting change through the marketplace and the media / Monroe Friedman.

Format:

Book

Author/Creator:

Friedman, Monroe.

Language:

English

Subjects (All):

Consumer behavior.

Boycotts.

Consumer satisfaction.

Consumer complaints.

Physical Description:

xix, 284 pages ; 23 cm

Place of Publication:

New York : Routledge, 1999.

Summary:

Despite the increasing incidence of consumer boycotts, relatively little has been published on this controversial form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, Monroe Friedman discusses different types and aspects of boycotts from their historical focus on labor and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection.

Contents:

2 Factors Affecting Boycott Success 21

3 Labor Boycotts 33

4 Consumer Economic Boycotts 63

5 Minority Group Initiatives: African American Boycotts 89

6 Boycott Initiatives of Other Minority Groups 131

7 Boycotts by Religious Groups 159

8 Ecological Boycotts 181

9 Consumer "Buycotts" 201

10 Boycott Issues and Tactics in Historical Perspective 213

Appendix A The 1966 Consumer Protest as Seen by Its Leaders 227

Appendix B Boycott Observations over Time 247.

Notes:

Includes bibliographical references (pages [263]-274) and index.

ISBN:

0415924561

041592457X

OCLC:

40830183