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Media management : a casebook approach / Ardyth Broadrick Sohn ... [and others].
LIBRA P96.M34 M4 1999
Available from offsite location
- Format:
- Book
- Series:
- LEA's communication series
- Language:
- English
- Subjects (All):
- Mass media--Management--Case studies.
- Mass media.
- Mass media--Management.
- Physical Description:
- x, 383 pages ; 24 cm.
- Edition:
- Second edition.
- Place of Publication:
- Mahwah, N.J. : L. Erlbaum Associates, 1999.
- Notes:
- Rev. ed. of: Media management / Stephen Lacy. 1st ed. 1993.
- Includes bibliographical references (pages 359-369) and indexes.
- ISBN:
- 080583026X
- OCLC:
- 39189894
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