Provocateur : images of women and minorities in advertising / Anthony J. Cortese.

Format:

Book

Author/Creator:

Cortese, Anthony Joseph Paul.

Language:

English

Subjects (All):

Advertising--Social aspects.

Advertising.

Minorities in advertising.

Women in advertising.

Physical Description:

xiii, 161 pages : illustrations ; 26 cm

Other Title:

Images of women and minorities in advertising

Place of Publication:

Lanham, Md. ; Oxford : Rowman & Littlefield, [1999]

Summary:

This well-illustrated book looks behind the scenes of contemporary culture to help us understand the hidden messages and social meanings of advertising--arguably the world's most powerful cultural and economic institution. Cortese's careful examination of the advertising media and specific ads focuses on depictions of women and minorities to unravel the opportunism inherent in ideologies of domination and control in contemporary commerce. His "deep reading" of the meaning of contemporary advertising will fascinate all media followers and serve as an excellent text for any course in media, communications, and cultural studies.

Contents:

1 Representations, Multiculturalism, and Mass Media 1

2 Visual Attraction, Body Display, and Advertising 17

3 Constructed Bodies, Deconstructing Ads: Sexism in Advertising 45

4 Symbolic Racism in Advertising 77

5 Ethnic Advertising 103

6 Speed and Fragmentation: Toward Postmodern Consciousness 123.

Notes:

Includes bibliographical references (pages 147-154) and index.

ISBN:

0847691748

0847691756

OCLC:

40907607