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Medium rare : TV's evolution & impact / by Ed Papazian.
Van Pelt Library PN1992.3.U5 P35 1998
Available
- Format:
- Book
- Author/Creator:
- Papazian, Ed.
- Language:
- English
- Subjects (All):
- Television broadcasting--United States--History.
- Television broadcasting.
- United States.
- History.
- Television broadcasting--Influence.
- Physical Description:
- vi, 496 pages ; 23 cm
- Edition:
- Completely revised and updated.
- Place of Publication:
- New York : Media Dynamics, [1998]
- Contents:
- Fast forward : from Uncle Milty to Seinfeld
- The many aspects of networking
- Primetime : programming for the masses
- Other times, other pastimes
- Beyond the ratings : motives and benefits
- Romancing the viewer : the advertiser's game.
- ISBN:
- 1892605007
- OCLC:
- 41012503
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