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Medium rare : TV's evolution & impact / by Ed Papazian.

Van Pelt Library PN1992.3.U5 P35 1998
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Format:
Book
Author/Creator:
Papazian, Ed.
Language:
English
Subjects (All):
Television broadcasting--United States--History.
Television broadcasting.
United States.
History.
Television broadcasting--Influence.
Physical Description:
vi, 496 pages ; 23 cm
Edition:
Completely revised and updated.
Place of Publication:
New York : Media Dynamics, [1998]
Contents:
Fast forward : from Uncle Milty to Seinfeld
The many aspects of networking
Primetime : programming for the masses
Other times, other pastimes
Beyond the ratings : motives and benefits
Romancing the viewer : the advertiser's game.
ISBN:
1892605007
OCLC:
41012503

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