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E.W. Scripps and the business of newspapers / Gerald J. Baldasty.
LIBRA PN4874.S37 B35 1999
Available from offsite location
- Format:
- Book
- Author/Creator:
- Baldasty, Gerald J.
- Series:
- History of communication
- The history of communication
- Language:
- English
- Subjects (All):
- Scripps, E. W. (Edward Willis), 1854-1926.
- Newspaper publishing--United States--History--19th century.
- Newspaper publishing--United States--History--20th century.
- Newspaper publishing.
- History.
- United States.
- Journalists--United States--Biography.
- Journalists.
- Publishers and publishing--United States--Biography.
- Publishers and publishing.
- Genre:
- Biographies.
- Physical Description:
- xii, 217 pages : illustrations ; 24 cm.
- Place of Publication:
- Urbana : University of Illinois Press, [1999]
- Summary:
- Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class readers, were intended to be advocates for the common people and crusaded for lower streetcar fares, free textbooks for public school children, municipal ownership of utilities, pure food legislation, and many other causes.
- Contents:
- The struggle for control
- Expansion
- Controlling costs
- Management
- Avoiding competition
- Advertising is the enemy
- An advocate of the working class
- Is it interesting?
- The legacy of E.W. Scripps.
- Notes:
- Includes bibliographical references (pages [207]-213) and index.
- ISBN:
- 0252022556
- 0252067509
- OCLC:
- 39223640
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