A handbook of proven marketing strategies for public transit / Texas Transportation Institute, South West Transit Association, and University of Wisconsin-Milwaukee.

Format:

• Book

Contributor:

• National Research Council (U.S.). Transportation Research Board.
• Transit Development Corporation.
• Transit Cooperative Research Program.
• University of Wisconsin--Milwaukee.
• Texas Transportation Institute.
• South West Transit Association.

Series:

• Report (Transit Cooperative Research Program) ; 50.
• TCRP report, 1073-4872 ; 50

Language:

English

Subjects (All):

• Local transit--United States--Marketing.
• Local transit.
• United States.
• Marketing.

Physical Description:

182 pages : illustrations ; 28 cm.

Other Title:

At head of title: Transit Cooperative Research Program

Place of Publication:

Washington, D.C. : National Academy Press, 1999.

Notes:

• "Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
• "Transportation Research Board, National Research Council."
• Includes bibliographical references.

ISBN:

0309066026

OCLC:

45828637