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Advertising and the World Wide Web / edited by David W. Schumann, Esther Thorson.
LIBRA HF6146.I58 A38 1999
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.)
- Language:
- English
- Subjects (All):
- Internet advertising--Congresses.
- Internet advertising.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- ix, 317 pages ; 24 cm
- Place of Publication:
- Mahwah, NJ : Lawrence Erlbaum Associates, 1999.
- Summary:
- Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising. /P>
- Notes:
- "Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Introd.
- Includes bibliographical references and index.
- ISBN:
- 0805831487
- OCLC:
- 40698629
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