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1987 AMA Winter Educators' Conference : marketing theory / edited by Russel W. Belk ... [and others].
LIBRA HF5411 .A53 1987
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- AMA Winter Educators' Conference (1987 : San Antonio, Tex.)
- Series:
- Proceedings series (American Marketing Association)
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Marketing research--Congresses.
- Marketing research.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- viii, 411 pages : illustrations ; 28 cm
- Other Title:
- Marketing theory.
- Place of Publication:
- Chicago, Ill. : American Marketing Association, [1987]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0877571856
- OCLC:
- 15222915
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