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National advertising in newspapers / Neil H. Borden, Malcolm D. Taylor [and] Howard T. Hovde.
LIBRA 70.36 B6481
Available from offsite location
- Format:
- Book
- Author/Creator:
- Borden, Neil H. (Neil Hopper), 1895-1980.
- Language:
- English
- Subjects (All):
- Advertising.
- American newspapers.
- Physical Description:
- xiv, 486 pages : tables, diagrams ; 22 cm
- Place of Publication:
- Cambridge : Harvard University Press, 1946.
- Notes:
- Includes bibliographical references.
- OCLC:
- 30538304
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