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The mouse that roared : Disney and the end of innocence / Henry A. Giroux.

LIBRA PN1999.W27 G57 1999
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Format:
Book
Author/Creator:
Giroux, Henry A.
Series:
Culture and education series
Language:
English
Subjects (All):
Walt Disney Company--History.
Walt Disney Company.
Popular culture--United States.
Popular culture.
History.
United States.
Physical Description:
186 pages ; 23 cm.
Place of Publication:
Lanham, Md. : Rowman & Littlefield, [1999]
Summary:
How are children -- and their parents -- affected by the world's most influential corporation? Henry Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment strives to dominate global media and shape the desires, needs, and futures of today's children.
Giroux takes the reader inside she company's vision of the full range of its media -- its films, television, famous characters, and spin-off products, as well as its special school. Celebration. He reveals how Disney idealizes and implements its goal of building a world culture -- based on innocence and morals, but insidious in its consumerist exploits.
Contents:
Introduction: Disney's Troubled Utopia 1
1 Disney and the Politics of Public Culture 17
2 Learning with Disney 63
3 Children's Culture and Disney's Animated Films 83
4 Memory, Nation, and Family in Disney Films 123
5 Turning America into a Toy Store 155.
Notes:
Includes bibliographical references and index.
ISBN:
0847691098
OCLC:
40723601

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