1 option
Library of advertising ... / comp. and ed. by A. P.Johnson ...
LIBRA 659 J632 v.1-6
Available from offsite location
- Format:
- Book
- Author/Creator:
- Johnson, Axel Petrus, 1878-
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- 6 volumes : illustrations, plates (part. color) ; 27 cm
- Place of Publication:
- Chicago : Cree Pub. Co., [1911]
- Contents:
- [v. 1] Fundamental principles; advertising mediums.
- [v. 2] Reaching the public, trade-marks, agencies, system, type, out door adv.
- [v. 3] Department store and retail advertising.
- [v. 4] Show window display and specialty advertising.
- [v. 5] Advertising different lines of business.
- [v. 6] Methods of selling; advertising and advertised goods.
- OCLC:
- 412450
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