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Squeezing profits out of ratings : a manual for radio managers, sales managers and programmers / by James E. Fletcher ; with original computer programs by Mark E. Dorminy.
LIBRA HE8697.A8 F53 1985
Available from offsite location
- Format:
- Book
- Author/Creator:
- Fletcher, James E., 1935-
- Language:
- English
- Subjects (All):
- Radio audiences--Research--United States.
- Radio audiences.
- Radio audiences--Research.
- Radio programs.
- United States.
- Radio programs--United States--Rating.
- Physical Description:
- 1 volume (various pagings) : illustrations ; 28 cm
- Place of Publication:
- Washington, D.C. : National Association of Broadcasters, Research and Planning Department, [1985]
- Notes:
- Chiefly tables.
- Includes bibliographical references.
- OCLC:
- 13045317
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