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Use of candidates' personality traits and emotional appeals in political advertising : case of Russian president Boris Yeltsin's campaign commercials in the election of 1996 / Natalia Gridina.
Annenberg Library - Theses P02 1998 .G847
Available
LIBRA Diss. POA1998.29
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Gridina, Natalia.
- Language:
- English
- Subjects (All):
- Penn theses--Communication.
- Communication--Penn theses.
- Local Subjects:
- Penn theses--Communication.
- Communication--Penn theses.
- Physical Description:
- iii, 112 pages ; 29 cm
- Production:
- 1998.
- Notes:
- Thesis (M.A. in Communication) -- University of Pennsylvania, 1998.
- Includes bibliographical references.
- OCLC:
- 187485235
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