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The power of marketing innovation / by Kristina Lucenko.
Lippincott Library HF5415 .L83 1999
Available
- Format:
- Book
- Conference/Event
- Author/Creator:
- Lucenko, Kristina.
- Conference Name:
- Marketing Conference (1998 : New York, N.Y.)
- Series:
- Conference Board report ; 1237-99-CH.
- Conference report ; 1237-99-CH
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing--Case studies.
- Marketing--Congresses.
- Genre:
- Case studies.
- Conference papers and proceedings.
- Physical Description:
- 29 pages : illustrations ; 28 cm.
- Place of Publication:
- New York, NY : Conference Board, [1999]
- Notes:
- "Based on presentations made at the 1998 Marketing Conference, which was held in New York on Otober 20-21, 1998."--Cover, p. [2].
- Caption title.
- ISBN:
- 0823706869
- OCLC:
- 41075747
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