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Television : what's on, who's watching, and what it means / George Comstock and Erica Scharrer.
Lippincott Library HE8700.66.U6 C65 1999
Available
- Format:
- Book
- Author/Creator:
- Comstock, George (George A.)
- Language:
- English
- Subjects (All):
- Television viewers--United States.
- Television viewers.
- Television--Social aspects.
- Television.
- United States.
- Television and children--United States.
- Television and children.
- Television--Social aspects--United States.
- Physical Description:
- 400 pages ; 23 cm
- Place of Publication:
- San Diego, Calif. : Academic, 1999.
- Summary:
- This book draws together the outcomes of hundreds of studies to clearly describe, for generalists and specialists, the key roles of television in American life. Some of the conclusions are controversial, but all are based on empirical evidence. Major emphasis is placed on the behavior of the mass audience, politics and public affairs, and effects on children and teenagers.
- ISBN:
- 0121835804
- OCLC:
- 40883025
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