Electronic marketing and the consumer / editor, Robert A. Peterson.

Format:

Book

Contributor:

Peterson, Robert A. (Robert Allen), 1944-

Language:

English

Subjects (All):

Internet marketing.

Broadcast advertising.

Twenty-first century--Forecasts.

Twenty-first century.

Physical Description:

xiii, 193 pages : illustrations ; 24 cm

Place of Publication:

Thousand Oaks, Calif. : Sage Publications, [1997]

Summary:

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the

Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and smart cards'.

Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Notes:

Includes bibliographical references (pages [175]-181) and index.

ISBN:

0761910697

0761910700

OCLC:

36548824