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Corporate community relations : the principle of the neighbor of choice / Edmund M. Burke ; foreword by Raymond V. Gilmartin.
Lippincott Library HD59.2 .B87 1999
Available
- Format:
- Book
- Author/Creator:
- Burke, Edmund M.
- Language:
- English
- Subjects (All):
- Corporate image.
- Social responsibility of business.
- Public relations.
- Physical Description:
- xviii, 185 pages : illustrations ; 25 cm
- Place of Publication:
- Westport, Conn. : Quorum Books, 1999.
- Summary:
- Shows companies how to design strategies that position them as neighbors of choice in the communities in which they operate.
- Notes:
- Includes bibliographical references (pages [173]-174) and indexes.
- ISBN:
- 156720192X
- OCLC:
- 39455857
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