The planetary bargain : corporate social responsibility comes of age / Michael Hopkins.

Format:

Book

Author/Creator:

Hopkins, Michael, 1945 November 16-

Language:

English

Subjects (All):

Social responsibility of business.

Physical Description:

xv, 229 pages ; 23 cm

Place of Publication:

New York : St. Martin's Press ; London : Macmillan, 1998.

Summary:

Unemployment remains stubbornly high in the richest nations of the world, and large transnational corporations continually downsize. A few get richer, but many are wondering where they will find customers for their goods amid the growing impoverishment of many developing countries. This book touches on the problem by examining the issue of corporate social responsibility, arguing that it is both good for business and essential for future prosperity and stability. It presents the case for a worldwide agreement, or "planetary bargain", between the private and public sectors and looks at the implications of such an idea. The book includes case studies of international companies who have adopted socially responsible programs and analyzes research in this area over the past two decades.

Contents:

1 Why Socially Responsible Enterprises? 1

2. Is Business's Only Job to Make a Profit? 8

3. Social Responsibility and Stakeholder Theory 12

4. Trust, Social Capital and SREs 17

5. Ethics and SREs 19

2 The Need for a Planetary Bargain 21

1. What Could Governments (and People in General) Expect from Business in the Area of Social Responsibility and Social Development? 21

2. What Should Businesses Expect from Government in Return for Greater Social Responsibility? 24

3. A Planetary Bargain and Globalisation 26

4. A Voluntary Bargain: Would It Work in Practice? 32

5. Is a Planetary Bargain Simply Global Keynesianism? 34

3 The Seven Azimuths: Who Are the Stakeholders? 38

1. Owners and Investors 38

2. Managers 39

3. Employees 40

4. Customers 43

5. Natural Environment 46

6. The Wider Community 49

7 Suppliers 51

4 Codes of Ethics 53

2. Codes of Ethics in the USA 55

3. The Caux Principles

The International Standard? 58

4. Codes of Ethics in the UK 62

5. Contents of Contemporary Corporate Codes of Ethics 65

6. Implementation of Codes 68

5 SREs in Practice 71

1. The Body Shop's Social Report 72

2. Levi Strauss Sourcing Guidelines 79

3. GrandMet and Corporate Citizenship 84

4. Nike's Independent Audit 88

5. B&Q Moves from Environment to Social Responsibility 91

6. A Socially Responsible Private Hospital Wins Out 94

7. Ethical Funds 96

8. MORI Study of Consumers about Corporate Social Responsibility 99

6 SREs in Selected Industrialised Countries 102

1. Japan 103

2. Germany 105

3. France 107

4. Italy 111

5. Smaller European Countries 114

7 Frameworks to Measure SREs 120

1. The Social Audit Framework 120

2. Ethical Screens and Rankings 123

3. KLD's Social Screens in More Detail 127

4. Non-US Operations: The Global Dimension 134

8 How Best to Measure What is an SRE? 136

1. The Range of the Literature 136

2. Measuring Social Performance: the CSP Model 139

3. Combining the Model, Indicators and Measures 144

9 Empirical Application of SRE Indicators 149

2. Theory and Practice 151

3. Type of Data Available and Sources Used 153

4. The Data and Manipulations 155

5. The Results and Their Interpretation 155

6. Public Image and SRE Ranking 160

7. How Does SRE Ranking Affect Stock Price? 162

8. An Application in Switzerland 164

Appendix Definitions and Sources of Indicators of Relevance 167

10 Implications of a Planetary Bargain for the Developing Countries 172

1. Multinationals' Social Responsibility in Developing Countries 172

2. The Special Case of Child Labour and Social Responsibility 175

3. Social Responsibility Within Developing Countries 178

4. Attitudes of Egyptian Businessmen to CSR 184

5. Small Enterprises and Social Responsibility 186

6. The Human Development Enterprise 189

11 Conclusion: The Next Millennium 191

1. The Future 191

2. What Could Companies Do Next? 192

3. What Will Businesses Look Like in a New, 'SRE' World? 194.

Notes:

Includes bibliographical references and index.

ISBN:

0312218338

0333740823

OCLC:

187476992