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Strategic marketing for success in retailing / A. Coskun Samli.
Lippincott Library HF5415.1 .S24 1998
Available
- Format:
- Book
- Author/Creator:
- Samli, A. Coskun.
- Language:
- English
- Subjects (All):
- Marketing--United States.
- Marketing.
- United States.
- Retail trade--United States.
- Retail trade.
- Physical Description:
- xxiii, 387 pages : illustrations ; 24 cm
- Place of Publication:
- Westport, Conn. : Quorum Books, 1998.
- Summary:
- Provides retailers with an understanding and appreciation of the value of a strategic marketing plan, and the first steps to take in developing one.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 1567201865
- OCLC:
- 38216347
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