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The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally.
Lippincott Library HF5827 .J49 1987
Available
LIBRA HF5827 .J49 1987
Available from offsite location
- Format:
- Book
- Author/Creator:
- Jhally, Sut.
- Language:
- English
- Subjects (All):
- Advertising--Social aspects.
- Advertising.
- Symbolism in advertising.
- Mass media.
- Physical Description:
- ix, 225 pages : illustrations ; 23 cm
- Place of Publication:
- New York : St. Martin's Press, 1987.
- Notes:
- Includes index.
- Bibliography: pages [206]-221.
- ISBN:
- 0312002114 :
- OCLC:
- 14098185
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