On edge : breaking the boundaries of graphic design / Karen D. Fishler.

Format:

Book

Author/Creator:

Fishler, Karen D.

Language:

English

Subjects (All):

Graphic arts.

Commercial art.

Physical Description:

192 pages : color illustrations ; 28 cm

Place of Publication:

Gloucester, Mass. : Rockport Publishers ; Cincinnati, Ohio : distributed in the U.S. by North Light Books, [1998]

Summary:

Even a brief glance at the graphics industry shows that design looks a lot different today than it did just a few years ago. Focusing on the breakneck pace of change in graphic design, Rewriting the Rules of Graphic Design demonstrates how the rules have changed, what design forces are driving these changes, and how designers see things now. Website and multimedia designs offer new realms for design specialization. Color palettes have changed because of electronic media, and type has become plastic in the hands of a generation accustomed to designing its own fonts. Design vocabulary is changing to appeal to a multicultural audience, incorporating images with young-audience appeal, and adopting "environmental" images. The work presented here is not simply "unusual" -- it offers solutions for keeping pace with technology; blending seamlessly with other media; and integrating design with the modern age to rewrite the rules.

Notes:

Includes indexes.

ISBN:

156496454X

OCLC:

40402345