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Successful advertising : key alternative approaches : a management handbook of worldwide principles / Martyn P. Davis.
Lippincott Library HF5823 .D37 1997
Available
- Format:
- Book
- Author/Creator:
- Davis, Martyn P.
- Language:
- English
- Subjects (All):
- Advertising.
- Advertising--Management.
- Physical Description:
- xiv, 141 pages ; 25 cm
- Place of Publication:
- London ; Herndon, VA : Cassell, [1997]
- Notes:
- Includes index.
- ISBN:
- 0304700967
- 0304700975
- OCLC:
- 38425462
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