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Innovation : the communication of change in ideas, practices and products / William R. Spence.
- Format:
- Book
- Author/Creator:
- Spence, W. R. (William R.), 1924-
- Language:
- English
- Subjects (All):
- Social change.
- Communication--Social aspects.
- Communication.
- Diffusion of innovations.
- Technological innovations.
- Physical Description:
- ix, 253 pages ; 30 cm
- Edition:
- First edition.
- Place of Publication:
- London ; New York : Chapman & Hall, 1994.
- Summary:
- This introductory text helps the reader to understand and manage the spread and acceptance of new ideas, practices and products. It is essential reading for all managers, business students, public relations consultants and teachers concerned with innovation, creativity, change and applied communication.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 041254220X
- OCLC:
- 30546053
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