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The portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam.
Lippincott Library HF5415.13 .H47 1998
Available
- Format:
- Book
- Author/Creator:
- Schewe, Charles D., 1942-
- Series:
- Portable MBA series
- The Portable MBA series
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xiv, 497 pages : illustrations ; 26 cm.
- Edition:
- Second edition.
- Place of Publication:
- New York : John Wiley, [1998]
- Summary:
- This comprehensive look at the marketing innovations of the past decade--as well as a review of the classic concepts--provides a crash course MBA in marketing, exploring ways to outperform competitors, anticipate future trends, improve advertising and sales, and build customer loyalty.
- Notes:
- Authors' names appear in reverse order on previous ed.
- Includes bibliographical references (pages 475-477) and index.
- ISBN:
- 0471193674
- OCLC:
- 37695039
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