Relationships and networks in international markets / edited by Hans Georg Gemünden, Thomas Ritter, and Achim Walter.

Format:

Book

Contributor:

Gemünden, Hans Georg.

Ritter, Thomas, 1970-

Walter, Achim.

Series:

International business and management series

Language:

English

Subjects (All):

Business networks.

Strategic alliances (Business).

Export marketing.

Physical Description:

xviii, 460 pages : illustrations ; 24 cm.

Edition:

First edition.

Place of Publication:

Oxford, UK ; New York : Pergamon, 1997.

Summary:

The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

Notes:

Includes bibliographical references and indexes.

ISBN:

0080430635

OCLC:

37527609