Managing technology for corporate success / Chris Floyd.

Format:

Book

Author/Creator:

Floyd, C. (Chris)

Language:

English

Subjects (All):

Technological innovations--Management.

Technological innovations.

Research, Industrial--Management.

Research, Industrial.

Physical Description:

xxi, 261 pages : illustrations ; 24 cm

Place of Publication:

Aldershot, England ; Brookfield, Vt. : Gower, [1997]

Contents:

1 Why Technology Matters 1

Technology is Fundamental to Every Products Business 3

Differentiating Products 3

Reducing Costs 4

Providing New Business Opportunities 6

Facilitating and Supporting Strategic Change 7

The Route to Long Term Growth 8

2 Technology and Corporate Involvement 15

The Drivers for Corporate Involvement 15

Corporate Growth and Technology Choices 15

Scale of Investment 17

Technology Synergies 18

Corporate Style 20

Corporate Technology Policy 23

Areas of Active Corporate Involvement 25

Longer Term Positioning 26

Balancing Technology Portfolios 27

Realising Synergies 27

Creating Joint Ventures and Alliances 28

Monitoring Business Unit Activity 29

3 Assessing Technology Position 31

Deciding Which Technologies You Need 34

Identify Product / Market Segments 35

Identify Bases of Competition 37

Assess Key Factors for Success 38

Identify Relevant Technologies 40

Select Strategically Important Technologies 45

Determining Competitive Strengths and Weaknesses 48

4 Developing Technology Strategies 55

Setting Corporate Technology Priorities 55

Deciding on Strategic Actions 60

Deciding on Technology Projects 62

Evaluating Individual Projects 63

Evaluating the Portfolio 68

Evaluating at Corporate Level 70

Finalising the Plan 71

5 Planning for the Longer Term 75

Tracking the Rate of Change 76

Extrapolation of Trends 76

Delphi Forecasting 82

Market Pressure Forecasting 83

Anticipating Substitution Threats 86

Identify Possible Technologies 93

Track Technology Maturity 94

Identify Sectors Offering Substitute Technologies 95

Track the Emergence of Substitutes 96

Responding to Substitution Threats 97

Reducing Vulnerability to Technology Change 99

Avoid Technology Over-Dependence 100

Test the Market 101

Create New Markets 103

Plan Future Products 104

Strengthen Non-Technology Factors 105

6 Buying in Technology 107

Why Buy in Technology? 108

What to Buy In 112

Managing Technology Outsourcing 114

Contract Technology Development 116

Purchasing or Licensing Technology 117

Risk Sharing Technology Development 118

Alliances and Joint Ventures 119

Longer Term Collaboration 123

Collaborating with Competitors 125

Public Sector Funding 129

Generating Commercial Results 130

7 Selling Technology 133

Why Sell Technology? 133

Reactive Selling 134

Proactive Selling 137

Matching Technologies to Strategic Objectives 138

Gaining Strategic Leverage 139

Enhancing the Core Business 142

Generating Revenue 145

Managing the Sale of Technology 145

Strategic Guidelines 145

Implementation Guidelines 147

Valuing Technology Assets 148

Supplier Replication Cost 148

Customer Replication Cost 150

Future Value 150

Time Dependent Future Value 151

8 Structuring Technology Activities 153

Management Roles 155

The Role of the Chief Technology Officer 157

Determining Technology Strategy 158

Creating R&D Plans 159

Coordinating Strategies 159

Acting as Functional Head 160

Controlling Sales and Licensing 161

Providing Technology Advice 161

Supporting New Businesses 161

Organisational Structure 162

Strategic Research 164

Technology Projects 165

Product Development 167

Product Manufacture 168

Technical Support 169

The Trend towards Devolution 171

The International Dimension 172

Matching Structure to Strategy 172

Coping with International Barriers 175

Funding Technology Development 176

9 Making It Happen 183

Creating the Climate 184

The Reward System 186

Communication 188

Management Culture 190

Internal Perceptions on the Value of Innovation 193

External Contacts 193

Encouraging Team Working 194

Creating the Right Environment 195

Managing Dispersed Teams 198

Managing the Team down the Development Process 200

Breaking Down the Barriers 202

10 Measurement and Benchmarking 207

Measuring the Hard to Measure 207

Current Measurement Approaches 208

Macro Measures 211

Measures of Creativity 214

Measures of the Use of Creativity 216

Comparative Measures 219

Micro Measures 221

Benchmarking Against Best Practice 223

Benchmarking Development Performance 224

Benchmarking Development Processes 225

'World Class' Benchmarking 226

11 Technology and Shareholder Value 229

Estimating the Costs and Benefits 230

Selling the Importance of Technology Internally 231

Image 232

Value 233

Satisfaction 234

Selling the Importance of Technology Externally 235

Set Disclosure and Communication Rules 239

Develop the 'Image' Message 240

Develop the 'Value/Satisfaction' Message 241

'Would I Invest in My Own Company?' 243

Does the Plan Translate into Long Term Shareholder Value? 248.

Notes:

Includes bibliographical references (pages 251-255) and index.

ISBN:

0566079917

OCLC:

37254460