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Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura.
LIBRA HF5415.127 .W43 1998
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wedel, Michel.
- Series:
- International series in quantitative marketing
- Language:
- English
- Subjects (All):
- Market segmentation.
- Market segmentation--Statistical methods.
- Physical Description:
- xxii, 378 pages : illustrations ; 25 cm.
- Place of Publication:
- Boston : Kluwer Academic, [1998]
- Notes:
- Includes bibliographical references (pages [339]-365) and index.
- ISBN:
- 0792380711
- OCLC:
- 37712951
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