Mediamorphosis : understanding new media / Roger Fidler.

Format:

Book

Author/Creator:

Fidler, Roger F.

Series:

Journalism and communication for a new century

Language:

English

Subjects (All):

Mass media--History.

Mass media.

History.

Mass media--Technological innovations.

Mass media--Forecasting.

Physical Description:

xviii, 302 pages : illustrations ; 23 cm.

Other Title:

Media morphosis

Place of Publication:

Thousand Oaks, Calif. : Pine Forge Press, [1997]

Summary:

For use in undergraduate New Media Technology courses offered in Communication/Journalism. The text provides students with a theoretical and historical context to help place media technology developments in their proper perspective. The author does a fine job of projecting media and technology trends into the future while avoiding the "blue sky" approach of many works. Using non-technical language, he demystifies emerging technologies as much as possible and provides a structure for understanding their potential influences on the popular forms of mainstream media - newspapers, magazines, television and radio.

Notes:

Includes bibliographical references and index.

ISBN:

0803990863

OCLC:

36133295