Driving change : how the best companies are preparing for the 21st century / Jerry Yoram Wind, Jeremy Main.

Format:

Book

Author/Creator:

Wind, Yoram.

Contributor:

Main, Jeremy, 1929-

Language:

English

Subjects (All):

Organizational change.

Business forecasting.

Technological innovations.

Physical Description:

360 pages : illustrations ; 24 cm

Place of Publication:

New York : Free Press, [1998]

Summary:

Based on eight years of in-depth, worldwide research at the SEI Center for Advanced Studies in Management at the Wharton School, Driving Change presents an integrated real-world framework of the qualities that the 21st-century corporation must possess to succeed. The authors focus on how these ideas actually work in practice, showing how any corporation can be dynamic, effective, and prosperous. Chapter by chapter, they relate the experience of these companies that have put the new ideas into action - what went wrong, what went right, and the lessons they learned. Each chapter concludes with highlights of pointers, cautions, and links - the links that connect one series of actions with others to make for integrated change.

Notes:

Includes bibliographical references (pages 331-345) and index.

ISBN:

0684827441

OCLC:

37688346