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High visibility : the making and marketing of professionals into celebrities / Irving Rein, Philip Kotler, Martin Stoller.
- Format:
- Book
- Author/Creator:
- Rein, Irving J.
- Language:
- English
- Subjects (All):
- Publicity.
- Fame.
- Celebrities.
- Physical Description:
- xiii, 346 pages : illustrations, maps ; 24 cm
- Place of Publication:
- Lincolnwood (Chicago), Ill., U.S.A. : NTC Business Books, [1997]
- Summary:
- Stand out from the others in your profession by adopting the sophisticated marketing techniques used to separate the leaders from the followers. This ground-breaking book describes and explains the whole new industry that has evolved to help you achieve "visibility" in your professional life. Based on hundreds of examples and case studies of celebrities from all walks of professional life, the tools and techniques revealed inside will help you to: -- Enhance, improve, and expand your image-- Sustain your image over time-- Get new and added respect as a practitioner
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0844234486
- OCLC:
- 37004395
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