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Bild und Sprache in der Fernsehwerbung : eine empirische Untersuchung der Bereiche Auto und Kaffee / Horst Seyfarth.
Lippincott Library HF6146.T42 S48 1995
Available
- Format:
- Book
- Author/Creator:
- Seyfarth, Horst.
- Series:
- Marburger Studien zur Germanistik ; Bd. 18.
- Marburger Studien zur Germanistik ; Bd. 18
- Language:
- German
- Subjects (All):
- Television advertising--Germany.
- Television advertising.
- Advertising--Automobiles--Germany.
- Advertising.
- Coffee--Germany--Marketing.
- Coffee.
- Advertising--Automobiles.
- Germany.
- Marketing.
- Physical Description:
- xv, 364 pages : illustrations ; 24 cm.
- Place of Publication:
- Münster : Lit Verlag, 1995.
- Notes:
- Also presented as the author's dissertation (Marburg, 1994).
- Includes bibliographical references (pages [359]-364).
- ISBN:
- 3825824853
- OCLC:
- 36793779
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