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L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion / Jean-Michel Adam, Marc Bonhomme.
Lippincott Library HF5827 .A33 1997
Available
- Format:
- Book
- Author/Creator:
- Adam, Jean-Michel.
- Series:
- Nathan université
- Fac. Linguistique
- Language:
- French
- Subjects (All):
- Advertising--Language.
- Advertising.
- Discourse analysis.
- Physical Description:
- 238 pages : illustrations ; 21 cm.
- Place of Publication:
- [Paris] : Nathan, [1997]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 2091908398
- OCLC:
- 37397993
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