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Looking into intranets and the Internet : advice for managers / Anita Rosen.

Lippincott Library HD30.37 .R67 1997
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Format:
Book
Author/Creator:
Rosen, Anita.
Language:
English
Subjects (All):
Business enterprises--Computer networks.
Business enterprises.
Intranets (Computer networks)--Case studies.
Intranets (Computer networks).
Internet marketing--Case studies.
Internet marketing.
Internet advertising--Case studies.
Internet advertising.
Physical Description:
vii, 199 pages : illustrations ; 23 cm
Other Title:
Looking into intranets & the Internet
Place of Publication:
New York : AMACOM, [1997]
Summary:
This first-of-a-kind guide shows both technologists and managers everything they need to know to explore if an Internet/Intranet site is right for their company; understand all the costs involved and explain them clearly to higher-ups; and design and create the actual system, and then market it successfully.
Notes:
Includes index.
ISBN:
0814479480
OCLC:
36017079

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