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Marketing mistakes / Robert F. Hartley.
Lippincott Library HF5415.1 .H37 1995
Available
- Format:
- Book
- Author/Creator:
- Hartley, Robert F., 1927-
- Language:
- English
- Subjects (All):
- Marketing--United States--Case studies.
- Marketing.
- United States.
- Genre:
- Case studies.
- Physical Description:
- x, 366 pages : illustrations ; 23 cm
- Edition:
- Sixth edition.
- Place of Publication:
- New York : Wiley, [1995]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0471000884
- OCLC:
- 30977088
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