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The Black culture industry / Ellis Cashmore.

Van Pelt Library E185.615 .C352 1997
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LIBRA E185.615 .C352 1997
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Format:
Book
Author/Creator:
Cashmore, Ellis.
Contributor:
Classes of 1883 and 1884 Fund.
Language:
English
Subjects (All):
United States--Race relations.
United States.
Race relations.
African Americans--Race identity.
African Americans.
Racism--United States--History--20th century.
Racism.
History.
African American arts.
African Americans in mass media.
Physical Description:
203 pages ; 26 cm
Place of Publication:
London ; New York : Routledge, 1997.
Summary:
Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations; that blacks have been permitted success within the entertainment industry only on the condition that they conform to certain stereotypes; and that black entrepreneurs, when they rise to the top of corporate entertainment ladder, have tended to act precisely as whites have in similar circumstances. Using detailed studies of the marketing of Motown, Michael Jackson and the artist formerly known as Prince, Cashmore suggests that inflating the significance of this commodified "black culture" may actually be counter-productive in the struggle for racial justice and that its most significant--and pernicious effect may be in signalling the end of racism while keeping the racial hierarchy essentially intact.
Notes:
Includes bibliographical references (pages 182-186) and index.
Local Notes:
Acquired for the Penn Libraries with assistance from the Classes of 1883 and 1884 Fund.
ISBN:
0415120829
0415120837
OCLC:
35808394

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