Innovation : breakthrough thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid / edited by Rosabeth Moss Kanter, John Kao, Fred Wiersema.

Format:

Book

Contributor:

Kanter, Rosabeth Moss.

Kao, John J.

Wiersema, Frederik D. (Frederik Derk)

Series:

BusinessMasters series.

BusinessMasters series

Language:

English

Subjects (All):

Technological innovations--United States--Management--Case studies.

Technological innovations.

New products.

Management.

United States.

Manufactures--Technological innovations--United States--Management--Case studies.

Manufactures.

Manufactures--Technological innovations.

New products--United States--Management--Case studies.

Genre:

Case studies.

Physical Description:

xvi, 192 pages ; 24 cm.

Edition:

First edition.

Place of Publication:

New York : HarperBusiness, [1997]

Summary:

Innovation, the first book in the BusinessMasters series, brings together in one place, for quick reference and instant access, the best practices of today's industry leaders and business's most visionary thinkers. Full of conceptual insight, how-to tools and techniques, real examples, and proven strategies for creating, managing, and sustaining processes that result in long-lasting new product successes, this book is the definitive source on innovative thinking in business today. Experience some of the most exciting moments of corporate discovery, including: how 3M's founder inadvertently set the course of the company's long-standing commitment to innovation; how DuPont accidentally invented the Surlyn-covered golf ball, the biggest innovation in the game in thirty-five years; how GE's discovery of a multigenerational approach to product development and its commitment to a boundaryless environment keep it on the cutting edge; how Pfizer justifies investing 14 percent of its annual sales of $1.7 billion in R&D; and how Rubbermaid came upon the idea for the Hip Hugger laundry basket - simply by observing its customer's habits. You'll also discover why it's impossible to approach innovation from a business school mentality; why investigations of any cost or size will fail if tied too tightly to current marketplace needs; why managers must learn to operate more intuitively; why cross-functional teams are more productive than any other organizational configuration; and how fostering a competitive internal environment results in a healthy, creative tension and hungry, entrepreneurial employees.

Notes:

Includes index.

ISBN:

088730771X

OCLC:

36438850