1 option
Marketing the museum / Fiona McLean.
- Format:
- Book
- Author/Creator:
- McLean, Fiona, 1961-
- Series:
- Heritage
- The heritage
- Language:
- English
- Subjects (All):
- Museums--Marketing.
- Museums.
- Museums--Management.
- Physical Description:
- 257 pages : illustrations ; 25 cm.
- Place of Publication:
- London ; New York : Routledge, 1997.
- Summary:
- Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? -- In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
- Notes:
- Includes bibliographical references (pages 232-245) and index.
- ISBN:
- 0415103924
- 0415152933
- OCLC:
- 34663437
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.