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Rocking the ages : the Yankelovich report on generational marketing / J. Walker Smith and Ann Clurman.
LIBRA HF5415.1 .S57 1997
Available from offsite location
- Format:
- Book
- Author/Creator:
- Smith, J. Walker.
- Language:
- English
- Subjects (All):
- Marketing--United States.
- Marketing.
- United States.
- Physical Description:
- xvii, 314 pages : illustrations ; 25 cm
- Edition:
- First edition.
- Place of Publication:
- New York : HarperBusiness, [1997]
- Notes:
- Includes index.
- ISBN:
- 0887308139
- OCLC:
- 36112140
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