Constructing the new consumer society / edited by Pekka Sulkunen ... [and others] ; foreword by Erik Allardt ; consultant editor, Jo Campling.

Format:

Book

Contributor:

Sulkunen, Pekka.

Language:

English

Subjects (All):

Consumer behavior.

Consumption (Economics)--Social aspects.

Consumption (Economics).

Advertising--Social aspects.

Advertising.

Physical Description:

xi, 302 pages : illustrations ; 23 cm

Place of Publication:

New York : St. Martin's Press, 1997.

Summary:

This work argues that the coming of "a new consumerism" in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessarty or instrumental. Demands for increasing production no longer shape ideology and culture as they did previously. Contemporary themes of morality, the body, citizenship and inequality are here placed in a new theoretical light. The book provides examples of new codes of happiness in consuming products, culture and entertainment. Issues of nutrition, consumer policy, environmental risk and health are discussed in the light of these new codes.

Notes:

Includes bibliographical references and index.

ISBN:

0312159447

OCLC:

34320408