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Strukturelle Analyse verbal-visueller Textkonstitution in der Anzeigenwerbung / Paul Werner Langner.
- Format:
- Book
- Author/Creator:
- Langner, Paul Werner, 1951-
- Series:
- Europäische Hochschulschriften. Deutsche Sprache und Literatur ; Reihe I, Bd: 811.
- Europ̈aische Hodschulschriften. Reihe 1, Deutsche Sprache und Literatur, 0721-3301 ; Bd. 811 = Publications universitaires européennes. Série 1, Langue et littérature allemandes ; vol. 811 = European university studies. Series 1, German language and literature ; v. 811.
- Language:
- German
- Subjects (All):
- Advertising--Language.
- Advertising.
- Advertising--Germany (West)--Language.
- Commercial art.
- Color in advertising.
- Germany (West).
- Physical Description:
- iv, 352 pages : illustrations (some folded) ; 21 cm.
- Place of Publication:
- Frankfurt a Main ; New York : Lang, 1985.
- Notes:
- Bibliography : pages 338-352.
- ISBN:
- 3820456198
- OCLC:
- 11954794
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