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Influences on the use of labels for canned foods.
LIBRA 378.748 POA1960.8
Available from offsite location
LIBRA Thesis 385 M917
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Mullin, James Albert.
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- iv, 130 numbered l. : mount.illustrations(part color) ; 29 cm
- Production:
- [Philadelphia], 1960.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1960.
- Bibliography: l. 126-130.
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