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Future radio programming strategies : cultivating listenership in the digital age / David T. MacFarland.
Van Pelt Library PN1991.55 .M33 1997
Available
- Format:
- Book
- Author/Creator:
- MacFarland, David T.
- Series:
- LEA's communication series
- Language:
- English
- Subjects (All):
- Radio programs--Planning.
- Radio programs.
- Physical Description:
- xii, 273 pages : illustrations ; 24 cm.
- Edition:
- Second edition.
- Place of Publication:
- Mahwah, N.J. : Lawrence Erlbaum Associates, 1997.
- Summary:
- Broadcasting courses (undergrad); also may appeal to professionals (programmers, station managers, on-air people)
- Notes:
- Rev. ed. of: Contemporary radio programming strategies. 1990.
- Includes bibliographical references (pages 251-259) and index.
- ISBN:
- 0805821058
- 0805821066
- OCLC:
- 36417909
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