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French modern : art deco graphic design / Steven Heller, Louise Fili.
Fine Arts Library NC998.6.F7 H45 1997
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LIBRA - Special NC998.6.F7 H45 1997
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- Format:
- Book
- Author/Creator:
- Heller, Steven.
- Language:
- English
- Subjects (All):
- Commercial art--France--History--20th century.
- Commercial art.
- Decoration and ornament--France--Art deco.
- Decoration and ornament.
- History.
- France.
- Art deco.
- Graphic arts--France--History--20th century.
- Graphic arts.
- Penn Provenance:
- Gotham Book Mart (former owner) (Gotham Book Mart Collection copy)
- Physical Description:
- 132 pages : illustrations (some color) ; 21 cm
- Place of Publication:
- San Francisco : Chronicle Books, [1997]
- Summary:
- This strikingly designed volume presents French Modern commercial graphic design in all its glory. Every aspect of French life in the lively and turbulent decades of the '20s and '30s is displayed in this rich compendium of highly stylized design concepts, including magazines, posters, brochures, and retail packages. From exhibition affiches proclaiming the dawn of a new cultural era and symbolic advertisements celebrating the marriage of man and machine to seductive perfume packages and exquisitely chic cocktail paraphernalia, this stunning survey offers a wealth of original artifacts - some never before seen in the United States - making it an essential reference for industrial designers, graphic artists, and anyone with an interest in the history of fine design and advertising.
- Notes:
- Includes bibliographical references (page 132).
- ISBN:
- 0811807517
- OCLC:
- 34514121
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